Exploring Male-Centric Language in Instagram Clothing Marketing: A Content Analysis of Lexical Choices

General Information:

Cover Page:

Outline:

General Introduction Chapter One: Gendered Language and Marketing… Introduction 1.1. Language and Gender Frameworks 1.1.1. Early Research on Language and Gender 1.1.2. Deficit Framework 1.1.3. Dominance Framework 1.1.4. Difference Model 1.1.5. Social-Constructionist Framework….. 1.2. Perspectives on Language use and Gender Representation 1.3. Gendered Language in Social Media Marketing 1.3.1. Social Marketing as a Panoptic System 1.3.2. Linguistic Strategies in Marketing 1.3.3. Gender Stereotypes in Marketing 1.3.4. Gender Identity and Discourse of Marketing 1.4. Culture and Marketing Discourse. Conclusion Chapter Two: Research Framework and Methodology Introduction 2.1. Research Design 2.2. Research Settings Description 2.3. Population and Random Sampling Strategy 2.4. Data Collection Procedures 2.4.1. Mixed-Method Approach 2.4.1.1. Semi-Structured Questionnaire 2.4.1.2. Pilot Study 2.4.2. Content Analysis Framework. 2.5. Corpus Selection Criteria (Instagram Videos) 2.6. Gap Identification 2.7. Research Ethical Considerations Conclusion Chapter Three: Data Analysis and Discussion of the Findings Introduction 3.1. Questionnaire Obtained Results Analysis 3.2. Questionnaire Obtained Results Discussion 3.3. Content Analysis of the Selected Videos… 3.4. Synthesis of the Findings Conclusion General Conclusion Research Limitations Implications and Recommendations for Further Research List of References Appendices

Download The Thesis:

📥 تحميل الملف

For more academic sources and references, including theses and dissertations from Algerian universities, , visit our main website.